MKT 421 Week 1 Individual Assignment - Defining Marketing


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Individual Assignment: Defining Marketing

· Resource: University Library

· Write a 700- to 1,050-word paper in which you define

marketing. Include in your paper your personal definition of

marketing and definitions from two different sources. Based on

these definitions, explain the importance of marketing in

organizational success. Provide at least three examples from the

business world to support your explanation. Properly cite sources

used in the paper.

· Format your paper consistent with APA guidelines. All

papers should be written in 3rd person




Keywords: mkt 421 week 1 individual assignment
File Size: 60 KBytes

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